| 2007 Editorial Calendar | | July -- Planning the second half marketing programs to reach year-end goals August -- Fraud by employees growing, some lessons to learn September -- Healthcare planning and cost reduction October -- Year-end profit "gaming" strategies, identifying and working with new strategic partners November -- What to do with non-performing employees December -- Outlook 2008 Survey | | |
Home Based Business Digest is published by Information Strategies, Inc. (ISI). Information Strategies, Inc. (ISI) is a media and marketing company serving small and medium size businesses as an information center. A majority of its efforts are focused on the small business and healthcare arena. The company does no marketing for itself or its newsletters but gains traction and new readers through referrals based on the quality and usefulness of its editorial content. More than four out of five readers are presidents and/or owners of their firms. The result is an online channel particularly useful for corporations trying to reach and influence decision makers in the small and medium size business sector. Editorially, the company has been ahead of the curve on such issues as “voice over internet,” health savings accounts, and marketing and branding issues that affect small firms. Because it regularly surveys its audience, ISI was able to identify Health Savings Accounts as an important initiative. As a result, the company’s president authored two books on Health Savings Accounts that were published before there was national media recognition of their importance. ISI’s surveys and editorial content have appeared in The Wall Street Journal and The New York Times and are noted for their prescient identification of issues. Through these surveys, ISI keeps a pulse on changing trends in the practices of smaller firms and often reports on them ahead of major media outlets. In late March, The Wall Street Journal reported on smaller firms raising prices for their goods, two months after ISI had noted the same trend. Among ISI’s websites are http://www.hsafinder.com/, http://www.2sbdigest.com/, http://www.mybusinesschronicle.com/, http://www.sbtimes.com/, http://www.sbprofits.com/, and http://www.homebasedbusinesses.com/. Home Based Business Digest is an online newsletter serving more than 100,000 small and medium size senior managers. Its mail-only list includes more than 400,000 companies. 89% are owner/presidents Average yearly sales are $.8 million Average employee size is 1.4 Average computer per employee is 1.3 18%% provide more than 50% of healthcare costs 49% upgraded their website in 2006 19% seek government contracts 10% bought mailing lists in 2004 30% expect to increase IT purchases in 2007
For information about list sales contact: Don Mazzella
mailto:dmazzella@hsafinder.com | 
