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 Home Based Business Digest is devoted exclusively to leaders managing companies under five employees and operating from limited quarters. Many of its readers are domiciled in their homes, in nearby offices or in shared space. Home Based Business Digest is a FREE newsletter and website containing articles with ideas and programs designed to help proprietors of home-based businesses and those interested in home-based businesses. Each month, Home Based Business Digest provides content, ideas, suggestions, observations, and warnings related to the following business issues: | | 
| Download a list of the most common myths of marketing to small business — click here (PDF file) |
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| • | | Improving the quality and efficiency of support functions within the company at little additional cost. | | | | | | | | • | | Low-cost, effective strategies for gaining new clients and sales | | | | | | | | • | | Adding a professional appearance and presentation to marketing, sales efforts at low, or no cost. | | | | | | | | • | | Empowering current staff to do more with less | | | | | | | | • | | Methodologies for improving cash flow and building profits. | | | | | | | | • | | Reviews of technology offerings to expand the enterprise’s marketing footprint without significant additional expenses. | | | | | | | | • | | Creating an effective environment to work and build a company. | | | | | | | | • | | identifying free or low-cost services to improve productivity and sales | | | | | | | | • | | Updates on regulations that can lower tax levies | | | | | | | | • | | Benefit programs for proprietors and employees that save money | | | | | | | | • | | Spotlighting new products, services for SOHO businesses. | | | | | | | | • | | Guidance for choosing the right staff for home-based, small office businesses | | | | | | | | • | | Ways to keep the most dollars from your sales and services | | | | | | | | • | | Distribution offerings for SOHO businesses | | | | | | | | • | | Identification of the best suppliers for SOHO businesses | | | | | | | | • | | Tips on how to get more value from healthcare benefits. | |
To sign-up for your free subscription to Home Based Business Digest, click here. |
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|  | Retailers are warming to new "on-the-go meal in a bottle" created, marketed by two Houston, TX women. | | | | | | The product combines automated exit interviews, surveys of surviving employees, risk assessment, a severance calculator and a variety of other capabilities intended to help organizations deal with the repercussions of reductions in force (RIFs). | | | | | | The framework, called the Marketing PR Lead-Gen Process(sm) is a three-step process focusing on infrastructure, content and promotion - paying heed to both traditional and Web 2.0 marketing and public relations principles. | | | | | | Today, business leaders are focused on team success, persuasion and influence with an emphasis on coaching over managing. | | | | | | Put simply, it is placing a marketing message on a transactional document like an invoice or statement. | | | | | | Using staggered hours, short shifts gaining favor. | | | | | | Two pundits argue that sales people are hiding their roles by claiming to be consultants. | | | | | | Self-promotion is one of the keys to advancement often overlooked by managers. | | | | | | Aligning personal goals with career goals has never been more difficult than it is today. | | | | | | Although people know that relationships matter in business, most believe that logic, numbers, and facts are what really count. | | | |
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